Introduction
Most Web sites display a logo at the top of the page. In this assignment, you will use Photoshop to create a web site logo for a fictional company (Karate Studio, Bakery, or Hardware Store). Organize your work in layers.
What to Do
PART 1: RESEARCH (may be completed in teams or alone)
- Take a look at some examples of logos created by students and examples from coolhomepages.com and webpagesthatsuck.com. Identify a few effective and ineffective logos and consider what makes a web logo effective.
- Browse 10 corporate web sites and analyze the logos. Where does the logo show up on the home page and sub pages? What trends do you notice? What is the purpose of a web site logo?
- Search the web for logo design tips and find one useful web site that describes the DESIGN side of creating a logo. Summarize the site.
- SHARE your findings and analysis in the Blackboard discussion topic entitled "Logo Design." You may choose ONE of the questions. Include images of the logos you discuss and your overall analysis/summary (at leasst one paragraph).
PART 2: DESIGN
- Make up an imaginary client. Write a brief paragraph describing the client, the audience for the Web site, and the goals of the logo -- save this in a document entitled logodesign.doc (or .rtf or .txt).
- Sketch some ideas on paper. Logos should be simple, clear, and able to scale without distortion.
PART 3: DEVELOPMENT
- Launch Photoshop and create your logo using layers & vector graphics. Name your file logo.psd. You may use text, but your logo must scale well so avoid bitmap graphics (photos & bitmap clip art). If you wish, you may create your logo in Illustrator and import it.
Submitting work
- PART 1 will be submitted in Blackboard discussion.
- Submit logodesign.doc and logo.psd to Blackboard.
Grading - 50 points
| Points | Requirements |
|---|---|
| 10 | Discussion posting is clear and useful, response is thoughtful |
| 5 | logodesign.doc clearly describes client, audience, and goal of logo |
| 10 | design is simple and clear |
| 10 | logo is appropriate for the web (size, colors, etc.) |
| 10 | logo uses vector graphics and layers |
| 5 | logo is attractive and/or creative |