Introduction
You've
been asked to make an animated Web advertisement. People will only
look at a banner ad for a few seconds, so your ad should be eye-catching
and easy to read with a quickly paced animation. Your
best bet is to keep the message simple (like a billboard) and try to
include something to get people to click. Your
final banner advertisement should be no larger than 700 pixels wide and
200 pixels high so it can fit at the top of a Web page or within a 200-pixel
side column (smaller is better).
What to Do
- Research banner ads on the web. What gets your attention? What is annoying? Pick a banner ad and share the URL and a brief review on the Blackboard discussion or in class.
- Pick a topic and sketch out a rough draft that of
your layout and message.
- Use Fireworks to make an animated ad. Your banner
ad should include text, vector and/or bitmap graphics, and animation.
- If the animated part of your ad is small, you can
put it in a slice to make download time faster.
- Export your ad (images and html) to a folder called "bannerad" in
your local_root folder and upload it to the studentweb server.
- Open your homework page and link to your banner ad html page.
Submitting work
To turn this in, make a link to your banner ad page from 217homework.htm. Upload your work to the studentweb server and submit your URL to Blackboard.
Grading - 50 points
| Points | Requirements |
|---|---|
| 20 | includes text, vector and/or bitmap graphics, and animation. |
| 5 | size fits specifications |
| 10 | looks good, is easy to read, and has a simple message |
| 10 | properly exported and uploaded |
| 5 | homework page links to ad html |