INTRODUCTION
This site is to for my friend's sports nutrition shop "ProBody Warehouse." I chose this topic because the business is growing and needs to extend an online presence too its customers.
SITE GOALS
The client wishes to provide information about products and the store online with the hope of increasing the number of sales and generating more revenue by offering an online service. The client plans to use the information from the online service to gather insight about customer behaviors and preferences. The website will be used to announce events and provide online exclusives and coupons.
AUDIENCE
This site is primarily targeted to active adults who are training to increase their health, strength, and endurance. A secondary audience is anyone looking to change to a more fit and healthy lifestyle and too amateur and high school athletes.
AUDIENCE PROFILE
Scott is a 23 year old college student who is very experienced and comfortable user of the Web and e-mail. His income is $20,000 and owns an ipad and an acer laptop. He lives on campus an has internet connection via campus wireless services. His schedule is busy and he would like to browse online for product price and availability.
CLIENT
The client is the business owner and friend.
CONTENT BRAINSTORM
Expected Site Content:
- About Us
- Products Pictures
- Products Descriptions
- Blog
- Search
- Shopping cart
- Contact information
- Coupons
- Registration for Site
- FAQ
SIMILAR SITES
INTERFACE
This site is geared for young physically active adults, so the design will be simple yet powerful to grab their attention. A lot of the content will be pictures of the products so an easy to use navigational bar will be used.
FLOWCHART
SKETCHES
Photoshop Example Page:
